What was their problem?
they seemed average
They were frustrated to spend countless hours working on a video to see it perform poorly.
When we met TNL, we knew they had a great potential and they would reach it with our help.
What they wanted
- Increase CTR
- Improve quality of videos
- Get more leads and sales
- Improve SEO placement
the Services We Provided
TNL needed a new branding and an overall quality increase. The dating market is one of the most competitive out there, so they had to stand out and guarantee an outstanding quality compared to their competition.
Thumbnails Design
Huge improvement in their thumbnail quality with one goal: attract new viewers with one focus: guaranteed high quality content.
SEO Optimization
Made sure to make them stand out in the oversaturated dating business.
Video Ideas
To attract new viewers and stand out from what all of their competitors were doing.
Insights and Data
Analyzed and studied the complicated dating business to adapt and improve.
Training & Consultation
We Improved the brand quality: designs, animations, filming, content, etc.
Thumbnail designs
+3% Average ctr
Not just once...
twice
When we started working together, we increased their average CTR from 1,3% to 3% and later on we increased it again to 6,6%.
- CTR increase
- Views
- Average view duration
- Link in description engagements
A/B tests
Being able to test 2 thumbnails is one of the most importants aspects to constantly improve.
Here you can see the original concept of TNL compared to the variation. We tested both versions for 2 weeks and the results showed a huge difference between each other. Not just CTR, but impressions and watch time (also keep in mind that the original always has the advantage since it’s shown first to the core viewers)
quality improvements
Thumbnail designs
before
After
cta designs
From a scam-looking CTA to a profesional and trustworthy. This is one of the few quality changes that made a huge impact when it came to the engagement of the links in the description that promoted their products.
SEO placement
Youtube’s SEO details are comepletely ignored by the average creators… and if you are reading this is because you don’t want to be one. It’s not only about the algorythm luck, data is key, and what we do with it to improve step by step, can impact heavily to your channel.
Our client’s main revenue streams consist in dating workshops and online courses, therefore, we had to aim to be at the top of those keywords to maximize the good evergreen videos.
Youtube’s policies and +18 sensitive content can be very complicated to handle. A small mistake and you can get shadowbanned or even worse, striked (2 and your entire channel is gone).
Thanks to our good SEO placement, their videos keep generating views, leads and sales without any extra effort or money in very important youtube searches that potential clients make.
Statistics & Overview
Data since we started working together
TESTIMONIAL
What "the natural lifestyles" Say About Us:
Oscar and his team have been really helpful in our Youtube journey, not just for the designs, but also coming up with new video ideas.